What is Remarketing?
Targeting and capturing users who came to your website and left – Cookie them!
These ads would be on different networks – Google display networks, Facebook network, youtube network .
To be effective, you should have a specific ad strategy.
- Create audiences based on those who came to your site – what they like, what they did, who they are (anonymously)
- you can reach them again across the web and build a funnel to get them back to your site
- see pages they visted, products they looked at, how recently they were on, device, browser, etc.
- There can be a lot of
- You can create multiple retargeting lists like:
- 1. Previous visitors
- 2. Visitors at certain times of the day
3. visitors from certain areas
4. Visitors that looked at a certain classificaiton of an item
5. Visitors that made X amount of puchases in the past, or visitors that added X amount of items to a cart
Retargeted marketing is a very specific and scoped in approach…