Google Ads – How to Split Test Ads

Google Tells you that a standard ad group should have at least 3 ads within them, 2 text ads and one responsive text ad

For Ads you have to treat it scientifically and keep constants and test out what you want to test. -> You want to test one variable at a time.

How to Implement the Ad Test?
https://www.youtube.com/watch?v=4P3pymnqSLQ

1 . Ad variations – Make one change across multiple ads – This is from the draft/experimentation tab

2. Campaign Experiments – This is good for bid strategies, audiences, etc. For copy ad variations is better

3. Labels and Pivot Tables

Use Enhanced CPC / Maximize Conversions until you get enough data to use Target ROAS or Target CPA

Remember, Big Strategies in Google Ads are made at the Campaign Level