Include in Conversions Column
– This column is for the most important conversions you want to “track”
– Conversions included int his column are the ones that the smart bidding strategies will optimize for
Campaign Setting:
Select which converions are included in the ‘Conversions’ column for this campaign and useddd for Smart Bidding
–> Basically you choose which conversions you want to be included within the conversions column for this specific campaign – > the default ones in the campaign or a conversion action set in which you choose
Why use this: – to dial in the exact conversions you want to optimize/track for a specific campaign – so you don’t get conversions which are colateral or false positives. – you don’t get ocnversions for another campaign includedd in the one you create when a user inadveratntly signs up for those other conversions.
This can really mess you up if you have a lot of different conversion types from different campaigns… cause then you’ll get false positives and if you use smart bidding you’ll be optimizing for conversions that are not suited to your specific campaign.
Using Account level “include in converions settings” is NOT best practice. it’s okay if you have a few different conversions and not a lot
Conversion Action Sets
– Sets of conversions you choose to bundle together to use in conversions for campaigns.
Ways to Set up Conversions:
– Manual – Basically you take a string of code and put it either in the header of the template (so its on all pages) or if you’re tracking multiple conversions just put it on the conversion page. The string of code then replaces the link or w.e you want to track so everytime it clicks its sent to Google Ads. Google Analytics must be connected as as goal.
Local Action Conversions
– these are the google maps ads – “Google Hosted”
– pretty much all are counted automatically in “all conversions”. Can’t count these in the conversion column tho – I guess cause you can’t really optimize for these.
– Website Clicks – What’s messed is that google counts website clicks from these ads as a conversion lol -> this is still counted in the “all conversions” column.
LOCAL ACTION CONVERSIONS ARE FROM EXTENSIONS AND ARE NOT FROM SMART CAMPAIGNS. – https://www.topdraw.com/insights/what-are-google-hosted-local-conversion-actions/
SMART CAMPAIGNS DON’T USE LOCAL ACTION CONVERSIONS AND INSTEAD USE THEIR OWN CONVERSIONS
CONVERSIONS -> SETTING CATEGORIES AND “INCLUDE IN CONVERSION COLUMN”
Conversion Categories – These are just for segmenting so you can see your data. When you apply this to a conversion it does act retroactively.
Include in Conversion Column – Enabling this ensures that the important conversions you want to be tracked are included in the “conversions” column. – Note that all the conversions in the conversion column are going to be the ones that Google uses to optimize for with Smart Bidding Strategies. So its not only for reporting, its also for bidding. These do not alter the column retroactively.
Seany’s Conversion Action Cleanup
So the account is filled up with so much shit and different conversions i don’t even know where to start.
WTF there’s even some conversions here that have NO conversions!? wtf?
I’ll start by trimming the conversions that aren’t needed anymore -> Messages / Purchases – these conversions have had 0 “all conversions” since the beginning, and even withihn the reports tab there arent any converions here.