Over time you’ll find that there are a lot of search terms that were poorly aligned with your

Ad Extensions are basically stuff that you add onto your ads to give more information to the user

Here are the parts of a Google Ads account Campaign Level Ad Group Level Ad Level Keyword Selection

To do in ads: Benefits vs Features this is good for people who aren’t in the market for

Open barn baby! Everything that’s related to your Keyword gets slinged. Keyword Ideas – Bids on stuff you

Negative Keywords Are Very Important! Optimization for them Should be Scheduled and Frequent! Search Terms Report should be