Setting up Web Conversions in Google Ads There are two ways to set up web conversions on Google Ads: Setting up Conversions with Code –

Google Analytics: Events vs Goals There is a difference of Goals and Events in Google Analytics. Events you can map out clicks and stuff to

Google Analytics Tag Implementation Track Type, Variables and Settings Track Type: You will probably need to implement more than 1 GA tag depending on what

With a manual installation, you install it by putting snippets of code in both the header and the body within your page. Make a child

Purpose: Take a backup of your site at specific date so if shit hits the fan with it, you can just upload that version of

https://www.youtube.com/watch?v=ebGrw1h6Hog&ab_channel=WordPressTutorials-WPLearningLab What is a Child Theme? Pretty much a copy of your parent theme (main theme). You make a child theme to save all of

Description: Negative keywords tell google what not to show your ads for. There are match types for negative keywords too. NOTE!: Negative keywords match types

Optional Metrics – Let’s you add some optional metrics that viewers can select to see on the dashboard -> this can be on your scorecard