Google Ads Editor
June 7, 2021
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Work on Google Ads offline, and allows you to make bulk changes. you can pull changes from google ads into the editor so you can
GTM – Triggers – URL Parameters
June 7, 2021
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Query parameters are stuff that’s appended to the end of a URL to either: Show a page – dynamically or statically Track users With SEO,
Shopify – Changing Meta Titles
June 7, 2021
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Changing Meta Titles is pretty straight forward in Shopify. It’s basically broken up into two parts: Changing Meta Titles of the homepage/domain of site. Changing
Ga.JS, Analytics.JS and Gtag.JS – WTF is the difference?
June 7, 2021
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The difference between these GA tags lies in their functionality and timelines Ga.JS – Legacy – this is old code, not recommended anymore, really basic.
GTM – Understanding the Data Layer
June 7, 2021
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What is the Data Layer?– Basically a layer on top of your application where you can pull information from the application itself to use in
Google Analytics 4
June 7, 2021
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Installation – GTM Best practice as of this moment is to have both Ga4 and UA installed. Choose Platform -> Website. Enhanced Measurement -> Yes!Stream
Conversions / Conversion Action Sets
June 7, 2021
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Include in Conversions Column– This column is for the most important conversions you want to “track”– Conversions included int his column are the ones that
Google Ads – Ad Relevancy
June 7, 2021
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Things that affect Ad Relevance Click Through Rate Landing Page Experience Ad Relevancy – Keywords / Search Terms Impression Share = Percentage of how many
Google Remarketing Tags
June 7, 2021
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What is Remarketing? Targeting and capturing users who came to your website and left – Cookie them! These ads would be on different networks –
Google Ads – How to Split Test Ads
June 7, 2021
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Google Tells you that a standard ad group should have at least 3 ads within them, 2 text ads and one responsive text ad For