Google Tag Manager – Implementing Tags ex. GA

This is an example of implementing a tag/trigger on GTM. We are going to start with Google Analytics

Typically I would install Analytics tag via Google Sitekick.
This serves as an example of how I would implement Google Analytics without any plugins etc

  1. Click Add New Tag
Add New Tag

2. Select Google Analytics as Tag -> Tracking Pageviews (basic) -> Input the Google Tracking ID -> Save this as a variable so you can use this again later.

After selecting the Google Analytics Tag, You have to input the tracking ID. Input it as a variable so you can use it again

3. Once you have saved the Tag, you have to add a Trigger. What will trigger the GTM GA tag to fire to GA?

Select “All Pages” pageview, so it triggers whenever someone views ANY page on your site to fire to GA.

4. Debug – Debug for GA tag, see if the GA tag is fired for pageviews.