Google Analytics 4

Installation – GTM

Best practice as of this moment is to have both Ga4 and UA installed.
Choose Platform -> Website.
Enhanced Measurement -> Yes!
Stream -> Where Data Comes from
GTM Installation -> Do it the same way as you do with GA3

To Install GA4

  • Connected Site Tags (Gtag.js) – if you have UA installed by the gtag js, you can share this tag and link it to GA4

  • GTM Way (Recommended) – you install separate instances of UA and GA4

Debug Mode

You can test your GA4 implementation in two ways:

  1. GTM Preview Mode
  2. Google Debugger Extension