Choose keyword to target for every product and category page
Every Page – Assign a head term and long term.
If the pgae is not branded, as in our case, think of descriptive terms to rank for
you have to think of the KW and identify whether it would be a KW that brings up category pages or product pages
e.g. dinnerware setse
square dinnerware setse
dinnerware sets with wooden accent
Japanese teapots with wooden handle (product page)
If you’re doing well on amazon/pinterest, you can leverage those domains to be ranked
Just like with the SEO that you’re used to, with E commerce you have to look at what types of pages are ranking fo rthe specific keyword in question. So for instance, what’s ranking:?
- Category page
- Product Page
- Blog Post?
Category Page – Page that allow customers to see a wide variety fo whatever they’re looking for.
Trueeee, category pages are the landing pages for “buy XX”. If you optimized a single product for “Buy XX”, like “buy square dinnerware set”, then all your square dinnerware sets (there are thousands of them) will be competing against one another