Today we’re creating a keyword table that shows:– Initial Ranks at Campaign Kickoff– Ranks as of Today Steps:

Got handed a Google Ads account today. Saw CPC rise from ~$20 per conversion all the way up

Choose keyword to target for every product and category page Every Page – Assign a head term and

Broad Match It’s the Default Match Type – Gets most impressions and clicks… use with caution and care!

Work on Google Ads offline, and allows you to make bulk changes. you can pull changes from google

Query parameters are stuff that’s appended to the end of a URL to either: Show a page –