Over time you’ll find that there are a lot of search terms that were poorly aligned with your keywords, so you must be dilligent and

Ad Extensions are basically stuff that you add onto your ads to give more information to the user and to help bring in more ad

Here are the parts of a Google Ads account Campaign Level Ad Group Level Ad Level Keyword Selection Ad Copy Ad Extensions Campaign Level –

To do in ads: Benefits vs Features this is good for people who aren’t in the market for your product – you explain emotions and

Open barn baby! Everything that’s related to your Keyword gets slinged. Keyword Ideas – Bids on stuff you may not have considered, later can check

Negative Keywords Are Very Important! Optimization for them Should be Scheduled and Frequent! Search Terms Report should be primary way of finding negative keywords. Remember,