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Google Analytics Tag Implementation Track Type, Variables and Settings Track Type: You will probably need to implement more than 1 GA tag depending on what you want to track – pageviews, events, etc. Variables: When setting up, you can implement variables so you can have the same settings across multiple GA tags. https://www.youtube.com/watch?v=mJos0AQiTAE&ab_channel=AnalyticsMania-GoogleTagManager%26Analytics Click the […]

With a manual installation, you install it by putting snippets of code in both the header and the body within your page. Make a child theme if you’re installing it on WordPress, and copy over the header.php so you can edit it within the theme editor Test it out on the Preview mode for GTM

Purpose: Take a backup of your site at specific date so if shit hits the fan with it, you can just upload that version of your site and be gucci again WP Reset – This tool is used to reset the site back to the state before any changes. It is not a backup plugin

https://www.youtube.com/watch?v=ebGrw1h6Hog&ab_channel=WordPressTutorials-WPLearningLab What is a Child Theme? Pretty much a copy of your parent theme (main theme). You make a child theme to save all of your custom edits within it, so when there’s a theme update your site isn’t affectedWhat’s on the child theme won’t be updated within the parent theme. WordPress looks for files

Description: Negative keywords tell google what not to show your ads for. There are match types for negative keywords too. NOTE!: Negative keywords match types work differently than their positive counterparts. Synonyms and shit are not included ex. in broad match negative keywords. You have to add in the negative keyword variations by yourself. Broad

Optional Metrics – Let’s you add some optional metrics that viewers can select to see on the dashboard -> this can be on your scorecard graphs, . Metric Sliders – You can adjust what ranges of metrics to show on tables / graphs, etc.