Broad Match It’s the Default Match Type – Gets most impressions and clicks… use with caution and care! Horror stories! – Look what happened to us! Few times a week you want to ad negative keywords Description: Broad match keywords show your ad to Search Terms that have anything to do with your keyword -> […]
I.R – Google Ads – Keyword Match Types Read More »
Work on Google Ads offline, and allows you to make bulk changes. you can pull changes from google ads into the editor so you can keep track of everythging Note – when working with Google Ads Editor you want to make sure you donwload the most recent account data, this ensures you have accurate information
Query parameters are stuff that’s appended to the end of a URL to either: Show a page – dynamically or statically Track users With SEO, you have to remember canonoicalization etc. for these things. see https://www.botify.com/learn/basics/what-are-url-parameters GTM Page Path – Strips the URL to the text that comes after the domain and before the query
GTM – Triggers – URL Parameters Read More »
Changing Meta Titles is pretty straight forward in Shopify. It’s basically broken up into two parts: Changing Meta Titles of the homepage/domain of site. Changing Meta Titles of all other pages BIG NOTE THOUGH! Automatic Meta Title Pull Through in Template With the theme I was changing, there was some stuff set up to automatically
Shopify – Changing Meta Titles Read More »
The difference between these GA tags lies in their functionality and timelines Ga.JS – Legacy – this is old code, not recommended anymore, really basic. Just forget about this Analytics.JS – This is GA’s successor, feature packed for analytics. Gtag.JS – This Analytics.JS’s successor – makes it easier to implement and to connect to every
Ga.JS, Analytics.JS and Gtag.JS – WTF is the difference? Read More »
What is the Data Layer?– Basically a layer on top of your application where you can pull information from the application itself to use in tag manager as either variables or triggers. —> let’s say you want to track user id, price of item, etc. and forward it to GA. you would use a datalayer
GTM – Understanding the Data Layer Read More »
Installation – GTM Best practice as of this moment is to have both Ga4 and UA installed. Choose Platform -> Website. Enhanced Measurement -> Yes!Stream -> Where Data Comes fromGTM Installation -> Do it the same way as you do with GA3 To Install GA4 Connected Site Tags (Gtag.js) – if you have UA installed
Google Analytics 4 Read More »
Include in Conversions Column– This column is for the most important conversions you want to “track”– Conversions included int his column are the ones that the smart bidding strategies will optimize for Campaign Setting: Select which converions are included in the ‘Conversions’ column for this campaign and useddd for Smart Bidding–> Basically you choose which
Conversions / Conversion Action Sets Read More »
Things that affect Ad Relevance Click Through Rate Landing Page Experience Ad Relevancy – Keywords / Search Terms Impression Share = Percentage of how many times your ad has been shown for all impressions that they were eligable for. ex. IS 80% means that you’ve shown up for 80% of impressions you were eligable for.
Google Ads – Ad Relevancy Read More »
What is Remarketing? Targeting and capturing users who came to your website and left – Cookie them! These ads would be on different networks – Google display networks, Facebook network, youtube network . To be effective, you should have a specific ad strategy. Create audiences based on those who came to your site – what
Google Remarketing Tags Read More »