GTM – Triggers – URL Parameters

Query parameters are stuff that’s appended to the end of a URL to either:

  • Show a page – dynamically or statically
  • Track users

With SEO, you have to remember canonoicalization etc. for these things.
see https://www.botify.com/learn/basics/what-are-url-parameters

GTM

Page Path – Strips the URL to the text that comes after the domain and before the query parameters

Page URL – Whole URL