Google Ads – Fixing Stuff (Changes)

Got handed a Google Ads account today. Saw CPC rise from ~$20 per conversion all the way up to ~$237 per conversion!!!!!

You can click the changes tabs on Google ads to see what was done before and by what account to see who made the changes…

I saw that the largest changes that were implemented were:
– tons of innacurate keywords added to a campaign.