Negative Match Types
Put limitations on your Positive Keywords
They are needed to help your ads become good!
There are Different Negative Keywords Match Types
Negative Broad Keywords – Excludes most potential negative search terms -> Anytime keyword shows up, don’t show the ad.
Remember # of words count -> it’s the meaning of the word. i.e. -Faux Leather -> These two words have to be in the search term.
-faux leather vs -faux – leather
Negative Phrase Match – Exclude ads with phrase matched keywords deemed as negative. Order matters here.
Negative Exact Match – Exclude exact search terms.
Negative Keywords are used for Traffic Scuplting
Negative Keywords can be added AG and campaign level, can also create negative keyword lists to apply to multiple campaigns.
Soovle.com // Can also use SEMRush for negative keywords.
YOU NEEEED NEGATIVE KEYWORDS TO BE SUPER SUCCESSFUL.
Most successful campaigns have at least a 1:1 match of negative keywords to positive keywords
Usually 2:1 negative to positive!!!! you stop wasting clicks on stupid stuff while getting benefits of broad match / broad match modified keywords.