To do in ads:
- Benefits vs Features
- this is good for people who aren’t in the market for your product – you explain emotions and shit rather than features first
- Google Ads – For google ads, this is for people who are in market and are already looking for a solution so maybe putting features would work better -> Further down the purchase funnel
- Good to talk about features that make us unique
Benefits: Clean floor, spotless place, make your friends and everyone wow you -> this would be good for someone who was used to sweeping, or for someone who wasn’t in the market for a vaccuum and just saw your ad
Features: Easy storage, wiresless, fast charge -> these are good features to show to someone who’s searching for a vacuum – it’s what makes you unique
- But if to people in market, features may be more useful
Include Stuff that makes you unqiue! -> Why you!?
- FOMO
- Reviews
- Testimonials
- Features
- Time bound
- Exclusive offer
Is Your Landing Page Matching with your Ad?Mo
st People Make a Decision Based on Headline Rather than The Description
Don’t be afraid to stand out – humor, statistics, brag, unique, attitude Be Sean Lum!