Google Ads – Ad Writing Best Practices

To do in ads:

  • Benefits vs Features
  • this is good for people who aren’t in the market for your product – you explain emotions and shit rather than features first
  • Google Ads – For google ads, this is for people who are in market and are already looking for a solution so maybe putting features would work better -> Further down the purchase funnel
  • Good to talk about features that make us unique

Benefits: Clean floor, spotless place, make your friends and everyone wow you -> this would be good for someone who was used to sweeping, or for someone who wasn’t in the market for a vaccuum and just saw your ad

Features: Easy storage, wiresless, fast charge -> these are good features to show to someone who’s searching for a vacuum – it’s what makes you unique

  • But if to people in market, features may be more useful

Include Stuff that makes you unqiue! -> Why you!?

  • FOMO
  • Reviews
  • Testimonials
  • Features
  • Time bound
  • Exclusive offer

Is Your Landing Page Matching with your Ad?Mo

st People Make a Decision Based on Headline Rather than The Description

Don’t be afraid to stand out – humor, statistics, brag, unique, attitude Be Sean Lum!