Google Tag Manager – Implementing Tags ex. Buttons

Pro Tip – Set up All Clicks so then you can see what you have to filter for to include the specific Button Click

  1. Set Up “All Clicks Trigger” – This is so you can test the clicks to see what you have to have as a filter for your target button click

2. Go to Debug Mode and Click on Your Button – Look at the Variables of the fired click to see the parameters to use for your Button Click trigger that you’re going to set up.

All Buttons – if you’re setting up Click Tracking for all buttons, make sure you find something that’s common among all your buttons

Unique Button – Find a unique parameter around the single button you want to track, and specify that in your trigger.

Remember: Label your Events appropriately!

When you Edit a Tag in GTM, like the category name, it doesn’t change the data, but the data will not be “cumulative” moving forward. For example, here we changed the event category name from “CTA” to “Call Now Button”. Moving forward, the data will not be changed from CTA to Call Now Button, but rather a “new category” was created that’s named “Call Now Button”, and the data will collect from 0.

BTW, just set up the Get Directions button and it didn’t work with the “all clicks” trigger with the filter… I had to use the “link clicks” trigger with the filter.