So I was tasked with coming up with SEO projections for our biggest client for 2021. It was like predicting the weather. Between the amount of content to be created, how much content to be created, and how fast each piece will climb the ranks and how much actual potential traffic it could bring in and how hard it was relatively, it was like looking into a magic ball. Really, really hard to tell.
Some simple things that you can do to make it wasier:
- Determine the potential traffic you can get for each piece (not keyord, you’re loking for piece / keyword bucket).
- 2. Determine how hard it will be to rank 0> maybe you can give this a percentage multiplier to tell how much you could gain a month, again this is really a shot in the dark
- Guestimate how long each piece will take to rank.
Wie have to remember the functionality of a projection though, when it comes to its functions, in reality all its really used for is sales. So you gotta keep that min mind. Sell it! make it look nice! make it look fancy! The end goal here is to replace their CPC clicks with organic traffic, so say a campaign that’s 6 months long costed 10k in tota.l, by the 5th month you replace $20000 worht of traffic, and in one month it pays itself off, you’re golden -> then again, you gotta segment by converting keywords and normal keywords, but this is sales and it doesn’t really matter because most likely you’re client wont ask. If they do, you can whip it up though and explain how you’re replacing CPC trafiffc.