June 10, 2021

Over time you’ll find that there are a lot of search terms that were poorly aligned with your keywords, so you must be dilligent and go through this often to cull them out Negative Keywords can be added at the Campaign and Ad Group Level. Negative Match Type KeywordsExact Match Negative Keywords **Phrase Match Negative […]

Ad Extensions are basically stuff that you add onto your ads to give more information to the user and to help bring in more ad real estate to your ads. Extensions can be added at Account, Campaign, Ad Group level. Lower hierarchies trump higher ones. For each ads, you pretty much always want to have