June 7, 2021

Ga.JS, Analytics.JS and Gtag.JS – WTF is the difference?

The difference between these GA tags lies in their functionality and timelines Ga.JS – Legacy – this is old code, not recommended anymore, really basic. Just forget about this Analytics.JS – This is GA’s successor, feature packed for analytics. Gtag.JS – This Analytics.JS’s successor – makes it easier to implement and to connect to every

Ga.JS, Analytics.JS and Gtag.JS – WTF is the difference? Read More »

Google Ads – Ad Relevancy

Things that affect Ad Relevance Click Through Rate Landing Page Experience Ad Relevancy – Keywords / Search Terms Impression Share = Percentage of how many times your ad has been shown for all impressions that they were eligable for. ex. IS 80% means that you’ve shown up for 80% of impressions you were eligable for.

Google Ads – Ad Relevancy Read More »

Google Remarketing Tags

What is Remarketing? Targeting and capturing users who came to your website and left – Cookie them! These ads would be on different networks – Google display networks, Facebook network, youtube network . To be effective, you should have a specific ad strategy. Create audiences based on those who came to your site – what

Google Remarketing Tags Read More »

ETAs and RSAs

Messaging 1.0 – ETA and RSA ETA – expanded text ad RTA – Responsive search ad – range of copy and headlines and ad assets, it mixes and matches it to try and show the best ad at the moment for the person – 17 million data points! – Trust in the machine, this uses

ETAs and RSAs Read More »