Changing Meta Titles is pretty straight forward in Shopify. It’s basically broken up into two parts: Changing Meta Titles of the homepage/domain of site. Changing Meta Titles of all other pages BIG NOTE THOUGH! Automatic Meta Title Pull Through in Template With the theme I was changing, there was some stuff set up to automatically […]
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The difference between these GA tags lies in their functionality and timelines Ga.JS – Legacy – this is old code, not recommended anymore, really basic. Just forget about this Analytics.JS – This is GA’s successor, feature packed for analytics. Gtag.JS – This Analytics.JS’s successor – makes it easier to implement and to connect to every
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What is the Data Layer?– Basically a layer on top of your application where you can pull information from the application itself to use in tag manager as either variables or triggers. —> let’s say you want to track user id, price of item, etc. and forward it to GA. you would use a datalayer
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Installation – GTM Best practice as of this moment is to have both Ga4 and UA installed. Choose Platform -> Website. Enhanced Measurement -> Yes!Stream -> Where Data Comes fromGTM Installation -> Do it the same way as you do with GA3 To Install GA4 Connected Site Tags (Gtag.js) – if you have UA installed
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Include in Conversions Column– This column is for the most important conversions you want to “track”– Conversions included int his column are the ones that the smart bidding strategies will optimize for Campaign Setting: Select which converions are included in the ‘Conversions’ column for this campaign and useddd for Smart Bidding–> Basically you choose which
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Things that affect Ad Relevance Click Through Rate Landing Page Experience Ad Relevancy – Keywords / Search Terms Impression Share = Percentage of how many times your ad has been shown for all impressions that they were eligable for. ex. IS 80% means that you’ve shown up for 80% of impressions you were eligable for.
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What is Remarketing? Targeting and capturing users who came to your website and left – Cookie them! These ads would be on different networks – Google display networks, Facebook network, youtube network . To be effective, you should have a specific ad strategy. Create audiences based on those who came to your site – what
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Google Tells you that a standard ad group should have at least 3 ads within them, 2 text ads and one responsive text ad For Ads you have to treat it scientifically and keep constants and test out what you want to test. -> You want to test one variable at a time. How to
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Messaging 1.0 – ETA and RSA ETA – expanded text ad RTA – Responsive search ad – range of copy and headlines and ad assets, it mixes and matches it to try and show the best ad at the moment for the person – 17 million data points! – Trust in the machine, this uses