Here are the parts of a Google Ads account Campaign Level Ad Group Level Ad Level Keyword Selection Ad Copy Ad Extensions Campaign Level – Budget’s set here Campaign level you set the foundations for the ads within it. Within the campaign level, you can set up:1. Language Settings2. Location Settings3. Campaign Type4. Budget Settings5. […]
Google Ads – Setting up an Account Structure Read More »
To do in ads: Benefits vs Features this is good for people who aren’t in the market for your product – you explain emotions and shit rather than features first Google Ads – For google ads, this is for people who are in market and are already looking for a solution so maybe putting features
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Open barn baby! Everything that’s related to your Keyword gets slinged. Keyword Ideas – Bids on stuff you may not have considered, later can check the data to find new nuggets Negative Keywords – As you gather more data, you should “trim the fat” and add negative keywords. This should follow a schedule and you
Google Ads – Broad Match Keywords Read More »
Today we’re creating a keyword table that shows:– Initial Ranks at Campaign Kickoff– Ranks as of Today Steps: We’re using SE Ranking and Google Sheets for this. Make a Google Sheets table of the iniitial keyword data – this will be static forever Connect SERanking + Google Sheets to Data Studio Make sure the Google
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Negative Keywords Are Very Important! Optimization for them Should be Scheduled and Frequent! Search Terms Report should be primary way of finding negative keywords. Remember, we want to filter out two kinds of negative keywords: 1. Keywords that have 0 conversion value 2. Keywords that are not profitable To benchmark keywords that are not profitable:
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Got handed a Google Ads account today. Saw CPC rise from ~$20 per conversion all the way up to ~$237 per conversion!!!!! You can click the changes tabs on Google ads to see what was done before and by what account to see who made the changes… I saw that the largest changes that were
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Choose keyword to target for every product and category page Every Page – Assign a head term and long term. If the pgae is not branded, as in our case, think of descriptive terms to rank for you have to think of the KW and identify whether it would be a KW that brings up
Broad Match It’s the Default Match Type – Gets most impressions and clicks… use with caution and care! Horror stories! – Look what happened to us! Few times a week you want to ad negative keywords Description: Broad match keywords show your ad to Search Terms that have anything to do with your keyword ->
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Work on Google Ads offline, and allows you to make bulk changes. you can pull changes from google ads into the editor so you can keep track of everythging Note – when working with Google Ads Editor you want to make sure you donwload the most recent account data, this ensures you have accurate information
Query parameters are stuff that’s appended to the end of a URL to either: Show a page – dynamically or statically Track users With SEO, you have to remember canonoicalization etc. for these things. see https://www.botify.com/learn/basics/what-are-url-parameters GTM Page Path – Strips the URL to the text that comes after the domain and before the query
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