February 9, 2021

Keyword Match Types – You set these match types up to tell Google how close/loosely related you want your ads to fire according to search terms and the keywords you set. Dictate the triggering of ads according to the keywords you set and how they relate to different search terms Beginning of Campaign – Have […]

Google Ads Auctions Keywords – Google Ads Auctions are based off of keywords. Whenever you bid for something on Google Ads, you’re bidding on a keyword within the SERPs Search Terms – What search terms your ad is triggered on depends on how you set up your keyword match type Google Ads are Based off